Open-top bus operator Liverpool City Sights has purchased Cheshire-based minicoach specialist BusyBus for an undisclosed sum.
Managing Director and founder of BusyBus Peter Rosenfeld (pictured, right) will remain involved for the foreseeable future in a business mentor role. Since formation in 2003, BusyBus has grown to a fleet of 11 minicoaches, all of which transfer with the sale.
The operator made its name operating quirky and bespoke guided day trips from Chester, Liverpool and Manchester to a variety of areas, and Three Peaks Challenge transport. It has added longer-duration tours, shore excursions for cruise passengers and private hire to that work roster.
Under new ownership its vehicles will continue to be garaged at Mickle Trafford near Chester, but an additional base has been found in Liverpool and further strategic operating centres are planned, says Mr Rosenfeld.
Liverpool City Sights has grown its presence in the city’s open-top market since founding in 2015 by Philip Olivier (pictured, left). He is a native of Liverpool and prior to moving into bus operation was an actor, including a multi-year stint in Brookside.
Bringing together BusyBus and Liverpool City Sights will leverage opportunities from offering a combination of city tours and out-of-area excursions.
Says Mr Olivier: “We have had our eyes on BusyBus for many years and were always impressed with its customer feedback and sustainable itineraries.
“Its routes, narration and delivery are unquestionably the benchmark of a great experience and good business practice. We are delighted to have had the opportunity to acquire this leading sightseeing tour company.”
Mr Rosenfeld notes that after 22 years of building BusyBus, “the timing is perfect to pass the reigns to such ambitious, vibrant new owners. For me, the importance is legacy. Knowing that the brand and style will not only be sustained but enhanced in both the UK and internationally is my dream come true. Mission accomplished!”
Lewis May has been appointed Group Operations Manager and notes that he looks forward to working with Mr Rosenfeld and the BusyBus staff in further developing the business.
“Having both inner-city and out-of-city sightseeing tours in our toolbox makes for a compelling offer to visitors to the region,” Mr May adds.
