ShuttleID takes ticketing platform into commuter services

School bus pass and ticketing platform ShuttleID has grown its reach to capture commuter services. The launch is accompanied by an offer of short-term, one-month contracts that the supplier says “will help operators to confirm service viability and get new routes off the ground.” 

ShuttleID believes that introduction of such transport provision is increasingly attractive to businesses that are mindful of staff recruitment and retention.

A move into commuter services follows what ShuttleID adds has been strong year-on-year growth exclusively on home-to-school and home-to-college routes since 2019. Its system now powers over six million annual trips. The expansion also follows feedback from operator partners, says ShuttleID Director Chris Bell. 

“Recruitment is a challenge for many businesses currently and workplaces are having to look even further afield for candidates. With the risk of cuts to local bus services and the ongoing cost of living crisis, businesses may find that running their own private bus service can help to attract and retain staff. 

“In this current economic climate, businesses will be savvy, but they will not compromise on value. Our technology allows operators to add that while keeping them in full control.” 

AT Brown Coaches of Telford is one of the first operators to use the ShuttleID for its commuter services. Director Gareth Davies believes that demand for such technology-based services will continue to grow. 

“We have worked with Chris for a couple of years and have good experience of the ShuttleID system in an educational setting. As a business, we have had home-to-work contracts for many years. Chris has listened to the specification of what is required by us as an operator, and our corporate client’s objectives too,” adds Mr Davies. 

“This has provided a robust system for this setting. ShuttleID has helped us to secure new business and cemented our existing clients.”  

Shuttle ID will be exhibiting its system at Euro Bus Expo. 

Euro Bus Expo will be held between 1-3 November at the NEC Birmingham. Register for free tickets here. ShuttleID will be on stand A48.